After stepping into a new position, I found myself in a whirlwind of projects and possibilities. There was so much to do, that I wasn't sure where to start. With nothing more than a basic brand, an underdeveloped website, and random advertising, it was apparent I would have to start at square one.
My first project was a website refresh. Although less than a year old it already felt dated, and lackluster. Beginning with a remap and content refresh, I worked with our developer to update the site to a modern and dynamic experience. My favorite part was practicing my video skills with the production of a hero loop for the home page!
Working from there I developed additional collateral for the sales team with a product brochure, email campaign, and social posts. Creating a cohesive experience for prospects across channels.
Role: Marketing Manager
Programs used: Adobe XD/InDesign/Illustrator/PremierPro, Zoho CRM/Campaigns/Social
Project Length: 3 months
