Brandy Lara
www.linkedin.com/in/brandy-lara-79284352 * www.brandylara.myportfolio.com
www.linkedin.com/in/brandy-lara-79284352 * www.brandylara.myportfolio.com
SUMMARY
Dynamic results-driven professional with experience in cross-functional operational roles. A proven track record of designing and implementing process improvements, collaborating effectively with teams and departments, and ensuring seamless delivery and scalability of marketing campaigns. I demonstrated expertise in utilizing various software tools to drive project efficiency and achieve project objectives.
EDUCATION
Chaminade University of Honolulu, Master's, Criminal Science 2009, GPA 3.9: Research & statistics, Organizational Behavior, Law
University of Hawaii - Manoa, Bachelor's, Psychology 2006, GPA 3.6: Business Calculus, Research & Statistics, Consumer Behavior
CERTIFICATIONS
PMI: Certified Associate Project Management, 2023, Scrum Alliance: Certified Scrum Product Owner, 2023, Coursera: Business Intelligence Analyst, 2022, Lane Community College: Data Analysis, 2019
PROFESSIONAL EXPERIENCE
Lily B Creative, Remote Marketing Project Manager September 2021 - Present
Quick Quack Car Wash, Cortex Analytics, FPW Media. Main duties included Marketing Project Management, Budget Management, Stakeholder Communication, People Management, and Data Analysis. Personally managed 3 part-time mascots, planned and executed various event booths, managed sponsorships, created Go to Market market strategy for D2C brands, Graphic Design, Email marketing, Digital Marketing, SEO/SEM, CRM Management, mapped user journey, and recommended adjustments for user experience, wireframed product demos, and managed Chamber and Community Partnerships, Vendor relations, and Website Design.
Lily B Consultants, Remote Independent Insurance Producer July 2021 - December 2023
Sandra Steury Insurance Agency, Your Policy Insurance, Lily B Consultants. Contract Personal Lines Producer, Insurance Agency Management, Marketing, Policy Analyst, Cost Analysis, Remarketing Project Management, and Customer Service.
Pacificsource Health Plans, Springfield, OR, USA Member Service rep November 2022 - July 2023
Service commercial group health accounts, membership management, and accounts receivables.
Comcast EffecTV, Remote Local Advertising Executive February 2020 - June 2021
Linear and Digital account management and sales. Planned and managed linear and digital media campaigns and budgets, conducted campaign analysis and strategy, and general business development.
KPD Insurance, Springfield, OR, USA Branding Coordinator & Client Services August 2016 - February 2019
In-house Branding and Marketing coordinator, and client liaison. Built community relations, and instructed clients and staff on the use of software programs. Analyzed and assisted in budgets and market strategy. Produced marketing materials and campaigns, and led event management and attendance.
Outfront Media, Eugene, OR, USA Real Estate & Operations Assistant September 2014 - July 2016
Licensing and Real Estate Contract research & management, including maintenance schedules, Lease Trade accounts, and Advertising production.
SKILLS
Skills: Agile, Branding/Brand Strategy, Canva, Figma, Google Analytics, JIRA, Adobe Creative Suite, Business Analytics, Management, Marketing, SCRUM, UI/UX Design, Wireframe, Excel/Numbers/Sheets, Product Management